Definitions and scope
Definitions
Data: all information that you submit to The Wild Root via the Website, including personal information such as your name and contact details.
Cookies: small text files placed on your computer or device by the Website when you visit certain parts or use certain features.
Data Protection Laws: all applicable laws relating to the processing of personal Data, including the UK Data Protection Act 2018 and the UK General Data Protection Regulation (UK GDPR).
User or You: any third party that accesses the Website and is not employed by The Wild Root.
Website: the website you are currently using, www.thewildroot.co.uk, and any subdomains unless expressly excluded by their own terms and conditions.
Scope of this Privacy Policy
This Privacy Policy applies only to your use of this Website. It does not extend to any websites that can be accessed from this Website, including any links we may provide to social media or third-party websites.
The Wild Root is the data controller for the purposes of Data Protection Laws.
Data we collect and how we collect it
Data We Collect
Personal details: name, email address, phone number, postal address
Booking information: stay dates, guest details, preferences and selected extras
Technical information: IP address, browser type and version, operating system
Usage data: details of your visits to our Website, pages viewed, referring websites, exit pages
Information provided through communications with us (e.g., email enquiries)
Payment information is processed securely by Stripe. We do not store or access your full payment details.
How We Collect Data
Data you provide: when you contact us, make a booking, sign up for newsletters, or fill out forms on the Website.
Data collected automatically: when you use the Website, including cookies, analytics tracking, and interaction data.
How we use your data and marketing
How We Use Your Data
Provide, manage, and fulfil bookings
Respond to enquiries and provide customer support
Deliver any selected services or experiences
Improve the Website and user experience
Send marketing communications (where consent has been given or under soft opt-in rules)
Maintain internal records
We only process your personal data where we have a lawful basis, such as your consent, to perform a contract, or to comply with legal obligations.
Marketing Communications
If you opt-in to receive marketing emails from us, we may contact you with information about our services, promotions, and updates.
If you have previously interacted with The Wild Root (for example, by making an enquiry or booking), we may use soft opt-in consent to send marketing communications relating to similar services.
You can unsubscribe at any time by clicking the “unsubscribe” link in our emails or contacting us at [email protected]
Cookies and sharing your data
Cookies
Strictly necessary cookies: essential for Website operation
Analytical cookies: help us understand Website usage
Functionality cookies: remember your preferences
Marketing cookies: used for future advertising campaigns (if introduced)
You can adjust your browser settings to refuse or delete Cookies at any time. We provide a cookie consent banner when you first visit our Website. For more detailed information about Cookies, you can visit aboutcookies.org
Sharing Your Data
We do not sell, rent, or trade your personal information. We may share your Data only with trusted service providers who assist us in operating our business, including:
Stripe (payment processing)
Flodesk (email marketing)
Zapier (automation and integrations)
WordPress (website hosting and functionality)
These providers are required to keep your information secure and only process it on our behalf.
Data security and data retention
Data Security
We take reasonable technical and organisational measures to protect your Data from unauthorised access, loss, or misuse. However, no transmission of information over the internet can be guaranteed to be 100% secure. We encourage you to take precautions to protect your personal information online.
Data Retention
We retain your personal Data for as long as necessary to fulfil the purposes outlined in this Privacy Policy, or as required by law for tax, legal, and regulatory obligations. We may retain copies of your Data on backup or archival media for disaster recovery and business continuity purposes.
Your rights, governing law and contact
Your Rights
Access the personal Data we hold about you
Request corrections to inaccurate or incomplete Data
Request deletion of your Data (subject to legal and regulatory requirements)
To exercise any of these rights, please contact us at [email protected]
Governing Law
This Privacy Policy and any disputes related to it are governed by the laws of England and Wales. Any disputes shall be subject to the exclusive jurisdiction of the courts of England and Wales.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page, and we encourage you to review it regularly.
Contact Us
If you have any questions about this Privacy Policy or the way we handle your Data, please contact us at: [email protected]
Last updated: 26th March 2026